People who attended the first "preview night" screening of the Fringe pilot were given cards reminding them to attend the Fringe panel a few days later to get their first scavenger hunt clue. The first clue was also emailed to people who had pre-registered for the scavenger hunt. Panel-goers were given blue leaf glyphs with a small keychain-flashlight attached. When you shined the blacklight on the leaf, invisible ink read "Booth #4129". Email registrants were sent an image of the leaf glyph with the same text on it.
Upon arriving at booth #4129 and showing them your "voucher", you received a gift. It was a FRINGE notepad with a lenticular cover. Inside this notepad was a card with a map on one side and a clue on the other. The clue read: "Investigate the storage container at Seventh and Island to receive the next refreshing clue."
A storage container was found at Seventh and Island. Inside were animal cages filled with fur, the sound of screeching monkeys, and a tall rack containing hundreds of bottles of refreshing "Imagine" Ginger Ale. A quick search revealed that the following clue was printed under the ingredients listing: "THE IMPOSSIBLE AWAITS AT FIFTH AND J."
At 5th and J, a corral was filled with cows and barrels of apples. The apples had stickers on them with a 10 digit number (8773746430) and the phrase "Are you ready to know?" When you called that number, you received a message from Broyles: "This is FBI agent Phillip Broyles. You are closer than you know. Go to the corner of 10th avenue and J street. The impossible, isn't." Listen to the call below.
At 10th and J was a parking garage. If you got in the elevator you could hear the sound of frogs. Taking the elevator to the roof led to... an outdoor screening of the FRINGE pilot, a free bag, and a free t-shirt.