Viral Marketing · 2008

Massive Dynamic

When Fringe premiered in 2008, a website for Massive Dynamic launched alongside the show. A fully in-character corporate site, it was built as if the company were real and you could look it up.
  • massivedynamic.com
  • 2008
  • Built in Adobe Flash

The Viral Site

In 2008 a website for Massive Dynamic was launched to coincide with the premiere of Fringe. It was designed to emulate websites of other global tech companies. It had information on Massive Dynamic's divisions, job openings, leadership, history, and more.

The site was built in Adobe Flash. When browsers dropped Flash support for good, the homepage went dark, and for years the original was effectively lost.

So it's been rebuilt. This reconstruction brings massivedynamic.com back the way it looked in 2008. The same in-universe company site, running with modern web standards.

Enter massivedynamic.com

The Billboard

Massive Dynamic ad — ‘What do we do? What don’t we do.’
A Massive Dynamic ad from the 2008 viral campaign. “What do we do? What don’t we do.”
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